We offer team discounts and Fit Nights! Contact us today to schedule an appointment!

Desert Vibes

Find a bag that's just your vibe and can hold all your gear

Our Story

Founded in 1990 to serve the running and swimming communities.
First Place Athletics began as a running and swimming store in 1990 to serve Huntsville and Madison County and grew to support the surrounding areas - including the states of Alabama, Tennessee, Florida, and Georgia! We have a reputation of knowledgeable, friendly staff who can give you expert-level advice on the right equipment and apparel for you and your sport! We specialize in assisting runners and swimmers of all skill levels and ability - whether you are an elite athlete, just getting started, or looking to reenter the realm of athletics. Our staff also travel frequently to off-site events for both running and swimming - meets, team fittings and competitions of all kinds. Book with us today for your team's needs!

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Visit Us

Come to visit us and grab your favorite swim and run products. We are always happy to offer personalized fittings and service via appointment or walk-in.
Our address
820 Regal Drive SW, Huntsville, AL 35801
Our hours are
Monday - Friday: 10 a.m. - 6 p.m. Saturday: 10 a.m. - 5 p.m. Sunday: 1 - 5 p.m.